GA Bartick
Partner Growth & Acceleration
Google

Gain Insight About Latest Trends in Digital Marketing that can Help Grow your Business

Search behavior is constantly changing and it has never been more challenging, and profitable, to understand these changes and market your business effectively. Your biggest opportunity exists in the smallest of moments. As an attendee of this event, you will gain valuable insights into these moments and learn the latest trends in digital marketing that can help grow your business.

About GA Bartick

  • Speaks on digital marketing and mobile topics around the country.
  • He has worked with Google for 8 years.
  • Bestselling author of Silver Bullet Selling: Six Critical
    Steps to Opening More Relationships and Closing More
    Sales.
  • Lives with his wife of 24 years in San Diego and together
    they rescue Greyhounds.

Steve Bookbinder
CEO, Digital & Sales Trainer
DM Training

What Local Businesses Need to Know about Digital Marketing

In this 1-hour talk, Steve Bookbinder, co-founder and CEO of DM Training will answer common digital marketing questions in order to provide insight into how local business owners can maximize their results through integrated media campaigns.

About Steve

Steve Bookbinder has delivered more than 5,000 workshops and speeches to clients all over the world. He has trained, coached, and managed more than 50,000 salespeople and managers, and adds to those numbers every week. Steve continuously refreshes his training content to reflect the latest first-hand observations. Through Steve, participants learn the best practices of today’s most successful sellers and managers across industries.

Erica Cohen
Partner Developer
xAd

How to Use the Context of Location to Reach the Right Person at the Right Place

Location data has come a long way in a relatively short period of time. With the growth of mobile devices that use this data, there’s a better way to share your message with the right people you’re trying to reach. Learn how location unlocks new opportunities to identify and influence consumers while driving in-store traffic and sales.

About Erica

Erica has more than a decade of experience in the media and ad tech industry. As Partner Developer at xAd, she works with local sales teams across traditional and digital media companies to help them understand the power of location technology. She previously worked with The New York Daily News, one of NYC’s daily newspapers, managing partnerships across their digital properties. Earlier in her career, she worked for other publishers including Seventeen Magazine, Fox News Channel and O, Oprah Magazine.

Shannon Kinney
Founder, Client Success Officer
dreamlocal Digital

Growing your Business Beyond Likes with Social Media

You’ve got your business set up on social media, now what? This presentation will highlight industry trends, tactics and best practices for utilizing online marketing to grow your audience beyond your friends and family and deepen engagement. We will cover specific examples relating to social media, email, mobile and search engines that will help demystify using social media and use it to grow your business.

About Shannon

Shannon Kinney is Founder and Client Success Officer at Dream Local Digital. Shannon has over 20 years of experience in the development of successful Internet products, online sales and marketing strategies. She has worked on the teams developing successful Internet brands such as cars.com,careerbuilder.com, and over 60 online media properties for newspapers all over the U.S. and Canada. Prior to that, she spent over 10 years in media sales and sales management in Maine. She is an experienced speaker, trainer, advisor and consultant, and has worked with small and large companies alike, and has served more than 40,000 small businesses in online marketing workshops. She has been recognized as a Woman to Watch by Maine Biz, and as a Local Digital Innovator by the Local Media Association.

Kevin Okragly
Digital Director, Principal
HalfLyte

Websites that Make an Impression and Deliver your Brand Promise

Don’t leave your web and App visitors out in the cold!You’ve spent years and and have gone to great expense making sure your customers experience the value of your brand.We’re going to talk about making sure your online experience is aligned to your brand and your goals, and how to accomplish this.

About Kevin

Kevin has spent over 20 years working with large international brands to help them align their digital capabilities to exceed the needs of their customers.